The Elizabeth Shines Foundation was incorporated on May 17, 2017, and was established to help enhance the visible tourism and sustainable aesthetics of Elizabeth, New Jersey.
City-wide arts project of Street Art Murals promoting themes of "Elizabeth Rich History & its Development/Innovation" and "Where History Meets Culture" to be illustrated through local Elizabeth artists, the Elizabeth Board of Education and affiliate supporting participants.
The primary focus of the Elizabeth Shines Foundation is to provide a funding source to use on respective projects that contribute to increasing and improving the overall appearance of Elizabeth, New Jersey.
It will focus on select beautification projects that enhance the marketing and development efforts of the Elizabeth Destination Marketing Organization [EDMO]. EDMO promotes the City of Elizabeth as a year-round destination These promotions are based on the relative geographic proximity to Newark Liberty International Airport [EWR], New York City and the greater northeast region of America. The new tourism branding emphasis revolves around the starting point for the state of New Jersey! As NJ’s first capital (est.1664), Elizabeth’s new tourism initiative strives to promote its rich local history, brand name hotel accommodations, high-end outlet shopping, diverse cultural dining, and trending nightlife. Of which the Elizabeth Shines Foundation is to support the local appearance depicted in the above-mentioned sectors of its marketing initiatives.
Ultimately the Elizabeth Shines Foundation’s long-term goal is to have appropriately branded citywide beautification projects: signage, planters, wall murals, lighted buildings, and monuments, etc. that reflect a destination conducive for tourism.