By Susan Kronberg | Special to NJ Advanced Media for

The word is spreading about Elizabeth, N.J., and that word is “it.” A little word with big meaning for a town that folks are discovering — or rediscovering — is full of surprises. So if it all starts here, what, exactly, is “it?”

“It” is everything you want in a destination. You want history? It starts here. You want shopping? It starts here. You want classy hotels, exciting nightlife, and a fabulous meal? Guess what? It all starts here. And, all of it starts with the people — warm, welcoming, and representing the globe, the rich diversity of Elizabeth’s population is at the heart of “it.”

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